Dream Land

Isfahan is a key historical city in Iran, renowned for its architectural heritage that attracts tourists year-round. To enhance visitor experiences, a commercial space was needed. The project utilized an existing structure, allowing for the creation of a new building based on a cubic system with a 6 x 6 module layout.

The design process began with the façade, initially deemed an inappropriate focus for a commercial complex that is inherently introspective. This approach was thought to create a disconnect between the interior and exterior, failing to address the project’s internal challenges. Instead, the design evolved by emphasizing the existing structure and leveraging its potential to meet new functional requirements.

The concept of Rhizome, derived from the Greek “rhizoma,” refers to an underground plant structure with both roots and shoots. This idea inspired the fractal growth of cubic modules, forming an organizational system that enhances both the interior and exterior of the building. It introduces terraces and horizontal slabs that connect the plaza to the roof, seamlessly blending indoor and outdoor spaces.

This integration optimizes movement and circulation, revitalizing the entire commercial area, which includes cafes, restaurants, and more.